Foilwork is your social media assistant for every open chair. It knows your calendar, learns your style, and drafts the post that fills the chair. Approve, edit, or skip — nothing publishes without your tap.
A cancellation at 9. A no-show at 11. A hole between 4 and 6. Each one a chair you can't refill because by the time you've finished the client in front of you, the window's already closed.
The average independent stylist loses $8,000 to $12,000 a year to dead zones that could have been filled with a single, well-timed post, if there had been time to write one.
There wasn't.
Foilwork watches your booking calendar and maps the open chairs in your week ahead. On Pro, it also catches same-day cancellations the moment they hit — and knows how much time is left to fill the slot.
Whether it's a same-day slot or your batch for the week ahead, it picks a story-ready photo from your portfolio, writes the copy in your voice, suggests the hashtags, and preps your booking link for the Story sticker.
It sends the draft to your phone. Approve, edit, or skip in a tap. Stories publish instantly to fill the same-day slot. Feed posts schedule for peak engagement.
Cancellations are the urgent use case. The rest of the week is the quiet baseline. Foilwork drafts both. You approve both. Your feed never goes silent.
The second a cancellation hits, we draft a Story to your phone. Approve in seconds. The slot fills before you finish the next blowout.
Sunday evening, we draft your week ahead: feed posts and Stories built around your portfolio, your services, and your booking patterns. Swipe through them all at once or one at a time.
Your feed is your portfolio. We built Foilwork around that fact. Every post lands in your queue first, and nothing ships until you tap.
Story · publishes immediately on approval
Stylists who fill even a third of their dead zones with timely posts recover the cost of the tool in the first month. The rest of the year is upside.
All plans include your salon style profile, human approval on every post, unlimited drafts, and Instagram publishing. Every plan pays for itself the first time it fills a slot.
For stylists getting their feed out of survival mode.
For booked-out stylists who want to stay that way.
For multi-chair owners and established suite operators.
Reno has roughly 250 salons and suite buildings within a 20-mile radius: big enough to prove the model, small enough that we can do this right. We're walking into salons, sitting at stations, and learning what actually works before we expand.
If you're a Reno-based stylist, you'll get founder-level attention, a charter-cohort rate, and a direct line to the team building the product. If you're outside Reno, get on the waitlist. Las Vegas and Sacramento are next.
Founder-led pilot. Rolling onboarding through Q3 2026.
Get on the waitlist. We'll reach out within a week with a 15-minute call to see if you're a fit for the charter cohort.
We'll email you within a week to set up a 15-minute call. If you're in Reno, we'll come to your salon.