When a client cancels, we have a publish-ready draft on your phone before you finish the next blowout. You approve the words. We handle the rest.
A cancellation at 9. A no-show at 11. A hole between 4 and 6. Each one a chair you can't refill because by the time you've finished the client in front of you, the window's already closed.
The average independent stylist loses $8,000 to $12,000 a year to dead zones that could have been filled with a single, well-timed post, if there had been time to write one.
There wasn't.
Foilwork watches your booking platform in real time. The second a cancellation hits, we know. And we know how much time is left to fill it.
Whether it's a same-day cancellation or your batch for the week ahead, we pick the right photo, write the copy in your salon's tone, and pre-load the location pins, hashtag stickers, and mentions you already use.
We send it to your phone. You approve, edit, or skip. Stories publish instantly to fill the same-day slot. Feed posts schedule for peak engagement.
Cancellations are the urgent use case. The rest of the week is the quiet baseline. Foilwork drafts both. You approve both. Your feed never goes silent.
The second a cancellation hits, we draft a Story to your phone. Approve in seconds. The slot fills before you finish the next blowout.
Sunday evening, we draft your week ahead: feed posts and Stories built around your portfolio, your services, and your booking patterns. Swipe through them all at once or one at a time.
Your feed is your portfolio. We built Foilwork around that fact. Every post lands in your queue first, and nothing ships until you tap.
Story · publishes immediately on approval
Stylists who fill even a third of their dead zones with timely posts recover the cost of the tool in the first month. The rest of the year is upside.
All plans include real-time cancellation detection, salon style preferences, human approval, and unlimited drafts. Every plan pays for itself the first time it fills a slot.
For stylists getting their feed out of survival mode.
For booked-out stylists who want to stay that way.
For multi-chair owners and established suite operators.
Reno has roughly 250 salons and suite buildings within a 20-mile radius: big enough to prove the model, small enough that we can do this right. We're walking into salons, sitting at stations, and learning what actually works before we expand.
If you're a Reno-based stylist, you'll get founder-level attention, a charter-cohort rate, and a direct line to the team building the product. If you're outside Reno, get on the waitlist. Las Vegas and Sacramento are next.
Founder-led pilot. Rolling onboarding through Q3 2026.
Get on the waitlist. We'll reach out within a week with a 15-minute call to see if you're a fit for the charter cohort.
We'll email you within a week to set up a 15-minute call. If you're in Reno, we'll come to your salon.